Media Packet

“Recently, I began marketing my business to the GLBT community in the St. Louis Community Pride Pages. I am totally amazed at the response I’ve received. I now realize that this investment was the best marketing decision I’ve made in a long while.”
Walt Thorngren, Just Wooden Fences

“I have been marketing my business to the GLBT community in the St. Louis Community Pride Pages for many years. In the beginning, I had high hopes of obtaining a decent amount of business and much to my amazement my business has more than tripled over the years.”
Greg Tainter, Shelter Insurance

“I found my doctor, dentist AND loan officer through the Pride Pages!”
Alissa Nelson

“I have been advertising in the Pride Pages for three years. Without a doubt, the Pride Pages has made a significant impact on the success of my business. Through repeat advertising, I have managed to build an extensive client list that relies solely upon my ads in both of these print mediums (the Pride Pages and the Vital VOICE). They account for greater than 90% of my new client inquiries and 75% of my current client list. Those who have contacted me through my ad have been loyal, long-term and dependable clients. Because of the success of my ad in the Pride Pages and the Vital VOICE, it is unnecessary for me to use any other form of advertising to build my business. In my opinion, it would be a huge oversight for businesses both big and small not to use the Pride Pages as part of their marketing strategy.”
Josh Dubinsky, Personal Trainer

“The Pride Pages is the best investment LoanScapes makes on an annual basis for our exposure to the target market of the LGBT community. As the Marketing & Advertising Vice President for LoanScapes, I can honestly say without a doubt we depend on our ad being seen by a majority of the Lesbian, Gay, Bisexual, Transgender, and Straight Allied folks in the St. Louis region. Since we employ and serve the LGBT community and have targeted this market for over five years now, the Pride Pages has proven to be vital to our exposure.”
Amy Doll, LoanScapes

“I think the Pride Pages is an essential place to be seen if you want to be found by GLBT people. I use the Pride Pages regularly and know that I get a response from my ad.”
Kris Kleindienst, co-owner, Left Bank Books

“Kare For ‘Kidz’ has used the Pride Pages for nearly a decade. Business has multiplied. It’s a great link to the community, especially when new folks move to St. Louis. Our pet services have made long time clients and friends.”
Randy Smith and Mike Schwartz, Kare For “Kidz” pet care

“As a Certified Public Accounting firm with both personal and small business clients, the St. Louis Community Pride Pages has afforded our company the opportunity to broaden our client base in all aspects of accounting, taxation, financial planning, and consulting. While we have served the gay and lesbian community for over 40 years, we have only begun using advertising as a medium to reach out to potential clients since this was until recent years prohibited in our industry. Each year since we began using the Pride Pages to advertise, it has helped us broaden our client base, has allowed us to continue serving the gay and lesbian community, and has proven to be well worth the cost.”
Joan Balser, CPA at Rosenthal, Packman & Co., P.C

“For the past nine years I have been advertising in several publications including The Vital VOICE and Pride Pages. I continually track the results of my advertising and I am very pleased with both publications. These are by far the best advertising dollars that I spend. Advertising in your telephone directory has been vital to the growth of my business.”
Frank Harp, Sales Associate, Coldwell Banker Gundaker

“I’ve had a great year. Advertising in the Pride Pages was my most successful marketing plan. Thanks!”
Scott Holdridge, State Farm Insurance Agent

Why is The Pride Pages Important?

The LGBT community tends to search for, utilize and remain very loyal to businesses that are gay/lesbian/transgender owned or operated, or gay friendly. The Pride Pages provides the information we seek in making purchasing decisions that fit our needs and support our community. This type of publication is the most effective, most efficient and least expensive way to reach the diverse members of the LGBT audience throughout the St. Louis area. In addition to the print version, we also have our publication online at www.thepridepages.com, to provide additional resources and information to the members of the LGBT community.  Not only do we have our printed publication online, we also developed a mobile app that you can download on your iPhone, iPad, or Android and take with you while you're on the go.  We feel this will give advertisers more visibility in our community, while providing our community easy access to all of our great resources.

Payment Policy (Please read carefully)
All advertisers MUST pay in full at the time of order. All orders must be paid in full before Monday, April 30, 2012. Cancellations: No cancellations will be accepted after April 30, 2012. All cancellations must be submitted in writing. There will be a $25 charge for any cancellation. Cover and Premium Positions are non-cancelable.

We highly recommend signing up online.  Using our online sign-up to place your ad order is the most convenient and efficient way to submit everything we need from you.  However, if you choose to mail in your order please submit your order form, check, and email your design all at the same time.  This ensures your order is complete and that we can add you to this years edition.  Please note that if we receive parts of your order and weeks go by without completing your order, we will return what you have submitted.  We ask that you submit everything at the same time so that we can keep your order organized.

Make check or money order payable to:
PRIDE PAGES

Send completed order form to:
PRIDE PAGES
P.O. Box 12633
San Francisco, CA 94112

E-MAIL completed order forms to:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Ad Requirements
Ad rates are for space only. Advertisers who order display ads, but do not submit display ads will be charged for ad production or other necessary preparation.

***ALL ADS MUST BE RESUBMITTED EVERY YEAR***
Ads must conform to the following specifications:
FILE FORMAT: EPS, AI, PSD, TIF or PDF. (We will NOT accept Word Documents or Publisher files)
RESOLUTION: 300 pixels per inch.
COLOR FORMAT: CMYK only. All PMS and other colors will be converted to CMYK.
FONTS: All text must be converted to paths or fonts must be included with your ad. They MUST be fonts for use on the Macintosh.
TRANSPARENT ELEMENTS must be flattened for proper reproduction.
SET ALL ADS TO FINAL SIZE.

Ads that fall outside these specifications may need to be returned for revision; please call before submitting.

Submit ads via e-mail to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Non-Profit Organizations
Non-profits may receive a listing at a 50% discount and display ads at a 15% discount. This is only available for registered non-profit organizations. A copy of your 501C3 must be included in order for you to receive your discount.

Advertising Agencies
15% discounts are available for recognized advertising agencies. In-house agencies do not qualify for discount. Multiple agency discounts are restricted to a maximum of 15% per ad. A copy of the agency’s state registration including state tax ID number and federal employer ID must be forwarded to the Pride Pages prior to publication.

Enhanced Advertising Options
If you are interested in advertising through placement of an insert or an attached removable card on the cover, please contact your ad rep for more information.

Disclaimer
The Pride Pages Business Directory is not responsible for advertisers’ claims or performance. However, consumer complaints could result in our prohibiting an advertiser from further publicity. The Pride Pages Business Directory is not responsible for typographical errors and reserves the right to reject any advertisement submitted. Advertisers in the Pride Pages Business Directory are businesses, individuals and organizations that welcome LGBT clientele.

FINAL DEADLINE
PAID IN FULL-MONDAY, APRIL 30, 2012
No Exceptions Will Be Made.

15,000 Copies of the Pride Pages will be printed
with an anticipated distribution date of June 2012.

AD RATES

AD SHAPES

LISTING YOUR LISTING . . $240 LISTING INCLUDES Your business name.............................................Phone number Address....................................................................Fax number Address............................................................................E-mail ................................................................................Web address A 15-word description of your business LISTING EXTRAS Additional words over 15....................................$.75/per word Bold a listing........................................................................$20 Add a black border...............................................................$40 Additional identical listing in another category...................$80 DISPLAY AD ALL ADS ARE 4-COLOR 1/8 Page – 3” x 2.125”. . . . . . . . . . . . . . . . . . . . . . . . . . .  $375 1/4 Page – 3” x 4.375”. . . . . . . . . . . . . . . . . . . . . . . . . . .  $650 1/4 Page Horizontal – 6.125” x 2.125”. . . . . . . . . . . . . . . $650 1/2 Page Horizontal – 6.125” x 4.375”. . . . . . . . . . . . . . . $975 1/2 Page Vertical – 3” x 9”. . . . . . . . . . . . . . . . . . . . . . . .  $975 FULL Page – 6.125” x 9”. . . . . . . . . . . . . . . . . . . . . . . . $1,515 DISPLAY AD DESIGN SERVICES . . . . . . . . . . . . . . . .  $105